Purdy & Figg · Homepage variants
Three homepages, one brand.
Same tokens, same voice, same imagery — pulled in three directions so we can see which posture fits the Spring campaign best. Pick one to build out, mix elements across, or send edits.
Editorial monolith
Big display type, wide margins, numbered scent index and a founders spread. Reads like an issue — for the customer who's already sold on the story and wants to fall deeper in.
Open variant 01
Retail conversion
Product grid up top, live countdown offer bar, subscription value stack, testimonial wall and FAQ. For paid traffic, first-time buyers, and Meta ads that land straight on the kit.
Open variant 02
Cinematic key-art
Full-viewport cover, floating chrome, sticky scent marquee and a split-panel kit reveal. For the launch moment — homepage as a magazine cover, not a product page.
Open variant 03Same tokens: #ffffff · #0c231f · #11322c · #3541bf · Lausanne · 8px grid